How to overcome price resistance or hesitancy to commit to your B2B solution in the current climate

News > How to overcome price resistance or hesitancy to commit to your B2B solution in the current climate
overcome b2b sales hesitancy

 

Over the last 24 months, many businesses have used record low overdraft rates from their traditional bank or financial institution to buy or upgrade business assets.

As a vendor, supplier, or reseller, you may not have been aware of this. You may simply see this as a cash sale. As rates continue to increase, inflation takes its toll and other expenses become priorities, you may be finding it more difficult to secure that new order. You may be experiencing an increase in sales hesitancy at the pricing or closing stages of your sale.

It’s likely that many of your clients are realising that “cash is king” and their traditional variable rate bank overdraft, or other capital, may not be the best option for their asset or equipment acquisitions in this climate.

Now is the perfect time for you to partner with an asset and equipment finance specialist to establish a partner program and begin including an asset or equipment finance payment solution offering on every proposal, upfront. Providing an alternative to outright purchase using capital may help you overcome that b2b sales hesitancy you are experiencing.

If your client needs some convincing about why asset and equipment finance is their best option when acquiring your equipment or solution, feel free to share our short article on the subject.

 

Start offering asset or equipment finance today…

Including an asset or equipment finance payment solution is straightforward. By partnering with 3E Advantage, we will provide you with the necessary tools and information to make the process as seamless as possible for you and your clients.

Contact us now and speak to a dedicated Business Development Manager about how partnering with us may help you:

  1. Accelerate your sales cycle
  2. Enhance your cashflow
  3. Increase your margins
  4. Reduce your administration
  5. Increase your sales