Structured Payments supporting our partner’s sales model and their client’s business model.

Our Partner

Our partner is an industry-leading provider of integrated print and content management solutions and services, and wide format printing technologies.

 

Our Partners Challenge

Sales in the production space often faced objections related to cash flow strain, unpredictable expenses, and limited flexibility. Preventing their prospect from making a firm decision on the purchase of the new equipment, even if the ROI was a straightforward sell.

 

3E’s Solution

3E designed a structured payment solution for our partner to allow time for income generated from the solution to meet and exceed outflows. With 3 initial payments of $100, followed by 57 payments at a fixed amount (X).

This approach provided our partner with an affordable entry point with their proposal, easing the upfront financial burden while allowing for predictable, manageable costs for their client, over the remaining term.

Providing a structure also assisted them in differentiating their proposal from competitors.

 

Outcome

By implementing the structured payment plan in their proposal, our partner secured more sales from clients who had previously hesitated at the high initial investment before they could get up to speed and earning revenue with the new solution.

This improved their client’s cash flow, helped their client maintain financial stability, and allowed them to focus on growth and operational efficiency.

Our solution helped our partner overcome sales hesitancy by providing their clients with:

• Predictable Cash Flow: Our partner’s clients could plan their finances with a clear, manageable repayment schedule.
• Improved Budgeting: The structured plan made it easier for our partner’s clients to integrate repayments into their budget.
• Flexibility to Preserve Working Capital: The flexible repayment schedule preserved working capital, allowing for better cash flow management.
• Eased Upfront Financial Burden: The initial lower payments put the device into use and generating cash flow before normal payments commenced.